Setubal, Portugal—June 22, 2015—The Kid to Kid franchise is excited to award the Store of the Month award for May to owners Rita and Diogo Madaleno of the Kid to Kid in Setubal, Portugal. The Kid to Kid Setubal store was selected from more than 100 franchise stores across the U.S. and Portugal for outstanding sales performance.
Even though it is located in one of the poorest parts of the Lisbon area, the Setubal Kid to Kid franchise is posting strong sales as they serve the community buying and selling the best things kids outgrow. “The Madalenos have succeeded in creating a very successful Kid to Kid store despite significant challenges in the past year,” said Shauna Sloan, founder of Kid to Kid.
Within a year after the Madalenos opened their Kid to Kid store in Setubal, a new mall opened across town which impacted all retail stores within the surrounding areas. Taking a proactive approach, the Madalenos relocated their store closer to the mall to a much larger space (4500 square feet) – and they did it in a record 5 days’ time. In the first full month in the new store, the Setubal store’s sales ranking jumped from 13th to 3rd in Portugal as total sales increased by 99 percent.
“As soon as we moved to the new location, which is much more visible and convenient, we immediately saw an increase in the number of customers who are discovering the benefits of shopping and selling at Kid to Kid,” said Diogo Madeleno. “In addition to tens of thousands of gently used clothing, toys, and baby gear, we have plenty of affordable new products like car seats and other baby equipment.”
Setubal Kid to Kid owners Rita and Diogo Madaleno along with their four children.
Rita and Diogo are the parents of 4 growing children ages 3 to 13. “As parents, we understand the importance of watching the family budget and that’s what attracted us to the Kid to Kid franchise,” said Rita Madaleno. “We are so happy that we can provide our community with affordable high quality items families need.”
The Setubal Kid to Kid is the Madaleno’s second store. They opened their first store in the Expo area of Lisbon.