Almada, Portugal—Nov. 17, 2014—The Kid to Kid franchise has selected the Kid to Kid store in Almada, Portugal as the winner of the Store of the Month for October. Kid to Kid Almada was selected from more than 100 stores based on outstanding performance representing the Kid to Kid brand. “The Almada Kid to Kid store is not only a model of the franchise in Portugal, but for the whole franchise system” reports franchise founder Shauna Sloan.
Almada franchise owner, Susana Pedroso, is a mother of two young children, and the owner/manager of two Kid to Kid stores located in a suburban area of Lisbon. Her second store in Seixal opened just a few months ago and is also experiencing terrific success. “Susana is an excellent manager and demonstrates an amazing work ethic as she leads her team to buy efficiently, keep the racks full, and turning product quickly,” said Ana Pinheiro, Kid to Kid’s Master Franchisor for Portugal. “Susana has done a great job cross-promoting between the Almada and Seixal stores, and developing common customers who buy and sell in both stores. This has resulted in success in both locations, and contributes to Kid to Kid being the second most recognized children’s brand in all of Portugal!”
Portugal stores are typically much smaller than the average 3,500 sq. ft store in the U.S. However, that hasn’t stopped the Almada and Seixal locations from being successful. When asked why both stores are doing so well, Pinheiro responded, “In my opinion there is no secret. They just follow the [franchise] system rules.”
Prior to Kid to Kid entering into the country of Portugal in 2003, the resale concept was completely new. There were virtually no thrift stores, yard sales, or classified ads, and buying “used” was not an option for the typical family. Since then, the franchise has experienced tremendous growth. There are now 21 stores throughout Portugal with only a few potential locations still available. “With Portugal virtually sold out, our next area of growth in Europe is into Spain,” comments Sloan.