National children’s retail franchise, Kid to Kid, has opened a new store in Tonawanda, New York. The new location became Kid to Kid’s first in the Buffalo Niagara region, and the second in the state of New York.

The new 4,500 square-foot store is owned by Chris and Michelle Talley and is located near the Boulevard Mall at 1060 Niagara Falls Blvd. The location has begun to purchase clothing and other items for young children and is expected to open for retail at the end of the month.

Kid to Kid’s parent company, BaseCamp Franchising, sets inventory requirements that franchisees must meet before they can begin selling merchandise. This is because inventory is all considered to be in good or “like new” condition, so it often sells fairly quickly. BaseCamp’s inventory requirements are in place to ensure that locations can sustain a steady business flow after opening.

The Niagra Falls Boulevard location was not the only area that the Talleys, in conjunction with the Buffalo director of retail services and CBRE broker, Michael Clark, considered for their first retail venture. According to Chris Talley, while they looked elsewhere in the Northtowns, this location was deemed the perfect fit, because the demographics of the area (blue-collar and middle-income families) is also the franchise’s target audience.

Kid to Kid differs from other similar re-sellers such as Clothes Mentor and Plato’s Closet, in that the focus of the merchandise is exclusively maternity, newborn, and child sizes up to 14. Kid to Kid stores purchase and sell a wide variety of merchandising, from clothing to strollers, at a highly discounted rates compared to most department stores and retailers.

“I think we found a niche that will be easy to fill,” said Mr. Talley. “It’s almost recession-proof because there will always be babies and young children who need clothes.”

Kid to Kid already has 110 locations around the country, but is relatively unknown in the Buffalo area.

Chris Talley welcomes the challenge: “It’s not a household name around here. It’s up to us to make it happen.”